Borrador -Arabian Travel Market 2025: Dubái marca la ruta hacia el futuro del turismo global

Detalles

Business Travel Magazine

20.May.2025

Visitas: 37

Del 28 de abril al 1 de mayo, Arabian Travel Market (ATM) 2025 transformó a Dubái en el epicentro del turismo mundial. Más de 2,800 expositores y representantes de 160 países representados y una asistencia récord superior a los 55,000 profesionales —un crecimiento del 16% respecto al año anterior—  se dieron cita en el Dubai World Trade Centre, consolidando al ATM como el evento líder en viajes y hospitalidad de la región ME/EMEA.

La edición 2025 se estructuró en torno a cuatro pilares temáticos:

1. Turismo de lujo
2. Sostenibilidad y regeneración
3. Tecnología aplicada a la hospitalidad
4. Inteligencia artificial en liderazgo y operaciones

La edición de este año tuvo como tema central "Empowering Innovation: Transforming Travel Through Entrepreneurship" (Potenciando la innovación: Transformando los viajes mediante el emprendimiento), y reunió a expertos, autoridades, medios y profesionales de todos los continentes para abordar tendencias clave como:

Turismo sustentable
Viajes corporativos y MICE
Inteligencia Artificial aplicada al turismo
Liderazgo femenino en la industria
Nuevos destinos emergentes
Hospitality de lujo

Una de las conferencias más comentadas fue la impartida por Senthil Gopinath, CEO de ICCA, quien lanzó una provocadora reflexión:

“AI should work for us—we’re not here to work for AI.”

Gopinath desafió a la industria a ir más allá de las herramientas básicas como ChatGPT, para adoptar la inteligencia artificial de forma consciente y estratégica. La verdadera oportunidad, afirmó, está en invertir con visión, conectando la IA con un propósito claro que transforme industrias y potencie la innovación.

Business Travel Magazine estuvo presente para documentar la evolución del turismo corporativo en Medio Oriente, una región que se consolida como hub internacional para el sector MICE, los viajes de negocios y el desarrollo de nuevas rutas globales.

Durante los cuatro días del evento, descubrimos soluciones de Duty of Care basadas en IA, nuevos ecosistemas de conectividad aérea, destinos emergentes con propuestas para el viajero corporativo, y plataformas que integran sostenibilidad, bienestar y eficiencia operativa.

En paralelo, se llevó a cabo IBTM Arabia 2025, reforzando el papel estratégico de Dubái en el turismo de reuniones e incentivos. Las sinergias generadas entre ambos eventos demuestran cómo la región ME/EMEA está impulsando una nueva era de hospitalidad inteligente y colaborativa.

Uno de los momentos más simbólicos fue la visita del Sheikh Mohammed bin Rashid Al Maktoum, Vicepresidente y Primer Ministro de los Emiratos Árabes Unidos, cuya presencia reafirmó la importancia geopolítica y económica del turismo como motor de desarrollo.

Desde su espectacular sede en el Dubai World Trade Centre, ATM 2025 no solo fue un espacio para la exhibición, sino una plataforma de pensamiento estratégico y liderazgo global. Dubái nos mostró que el futuro del turismo se construye con visión, inclusión y tecnología al servicio del ser humano.

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si, lo necesito en inglés y español. e incluye esto también: Middle East business travel spending adapts to global shifts, reaching 6.1% growth in 2025, say experts at IBTM@ATM 2025. Business travel in 2025 remains strong, but evolving factors from economic conditions and budgets to technology, sustainability, and traveller expectations are reshaping how and why we travel for work

Middle East has performed better than any other region post-COVID, with business travel spending reaching 19.4% higher than pre-COVID levels

IBTM@ATM Business Events Stage at Arabian Travel Market 2025 provides critical insights into the evolving global corporate travel and MICE landscape

Dubai, United Arab Emirates, 28 April 2025: Current trends in business travel spending, changing global economic conditions, and the increasing impact of regional economic strategies have emerged as significant forces shaping the future of business travel in the Middle East.

Today, experts gathered at the new Business Events Stage during the Arabian Travel Market (ATM) 2025, part of the newly launched IBTM@ATM Zone, to discuss how regional business travel spending is adapting in response to these global shifts and to explore the financial outlook driving strategic developments across the sector.

In partnership with the Global Business Travel Association (GBTA), the session titled State of the Nation: Navigating the Future of Business Travel in the Middle East provided a thorough analysis of the market dynamics influencing corporate travel budgets and decision-making processes today.

Catherine Logan, Regional Senior Vice President EMEA and APAC, Global Business Travel Association (GBTA), said: “In general, the argument for business travel in 2025 is strong, but transformational change will continue to influence how we travel for work around the world. These include economic stability, budget factors, how and where we work, implications of technology, the evolution of sustainability in business travel and the focus on the traveller.”

Logan also highlights that sustainably managed business travel is a force for good, driving progress for businesses, governments, economies and people.

According to the 2024 GBTA Business Travel Index Outlook Report, the Middle East accounts for 1.2% of global business travel spend and has performed better than any other region post-COVID with spend reaching 19.4% higher than pre-COVID levels. The estimated business travel spending in the Middle East was $18.1 billion in 2024 and is expected to grow at a CAGR of 6.1% in 2025, highlighting the region’s strategic importance in the global corporate travel and events ecosystem.

Ciaran Kelly, Managing Director of Middle East & Africa, FCM Travel, said: “There is a positive outlook for business travel in the region, backed by trends we are seeing from our customers, surveys, and what our forecasts are for the year ahead. A lot of the growth is due to the public and private projects taking place – it is almost impossible to get a seat on a plane from Dubai to Riyadh, for example, and once you land, hotel availability is limited. Hotel occupancy across the region is the highest globally, around 70-80% mark putting a lot of pressure on hotels, but in general, everything is positive.”

Reflecting on the significance of the session, Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Understanding the shifts in business travel spending is essential for companies that want to remain competitive and resilient in a fast-evolving market. Sessions like this at IBTM@ATM are crucial for providing our attendees with actionable insights and real-world analysis, empowering them to navigate shifting travel patterns and discover new opportunities in the Middle East and beyond.”

The Business Events Stage at IBTM@ATM will continue to explore emerging trends across business travel, MICE, and corporate events until Wednesday, 30 April. The sessions will cover various topics, including the integration of AI and future-proofing strategies for business travel, the human connection versus AI in event experiences, new trends in Chinese outbound MICE travel, achieving net zero carbon emissions in the events industry, and advancing climate action through strategic partnerships in business travel, among other topics.

The 32nd edition of Arabian Travel Market, held under the theme ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’, will welcome more than 55,000 travel professionals from 166 countries this week at the Dubai World Trade Centre (DWTC), reinforcing Dubai’s pivotal role as a centre for global tourism and business collaboration.

Held in conjunction with DWTC, ATM’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.

ATM 2025 General Summary (English)

Title: Arabian Travel Market 2025: Where the Future of Global Tourism Connects

Subtitle: Innovation, leadership, sustainability and technology set the tone at the most influential tourism event from Dubai to the world.

For four days, the Dubai World Trade Centre became the global hub of tourism during Arabian Travel Market (ATM) 2025. With over 2,800 exhibitors, 166 countries represented and more than 55,000 industry professionals in attendance—a 16% increase from the previous edition—ATM reinforced its leadership in the MENA region and beyond.

This year’s theme "Empowering Innovation: Transforming Travel Through Entrepreneurship" brought together experts, authorities, media, and business leaders to explore key trends including:

Sustainable tourism
Business Travel and MICE
AI in travel
Women leadership in tourism
Emerging destinations
Luxury hospitality
A major highlight was the launch of IBTM@ATM Zone, in collaboration with IBTM – the world’s leading platform for the business events industry. This strategic move reflects the booming momentum in the global events sector, expected to exceed $2.5 trillion by 2035. The new zone provided a dynamic space for networking, insights and partnerships among suppliers, buyers and thought leaders. IBTM also introduced a regional report highlighting the Middle East’s rise as both a top MICE destination and source market, with Dubai, Abu Dhabi, Doha and Riyadh leading the charge.

The Travel Tech area experienced a 26% increase in participation, while the hotel sector grew 12%. Regional engagement surged across the board: Middle East up 19%, Asia 20%, Europe 17%, and Africa 21%.

AI was also front and center, with ICCA’s Sentil Gopinath noting: “AI should work for us—we’re not here to work for AI,” emphasizing the need for strategic adoption in the business of travel.

From Latin America to Asia, Europe to Africa and the Gulf, ATM 2025 was a catalyst for opportunities, partnerships and a bold rethinking of the travel experience.

Business Travel Magazine was on site, bringing this global conversation directly to the Latin American market through exclusive interviews, coverage and insights.

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